Gico
Founded in 1976 by our Honorary Chairman Poli PADULANO, İkiler Trading began its operations in the automotive sector by trading Ford spare parts locally and internationally. Operating with the principles of trust, quality, and sustainable growth since its inception, our company has gradually become one of Türkiye’s leading suppliers of automotive spare parts and air conditioning systems.
Location: Dubai, UAE
Exhibition: Automechanika Dubai
Solution: Custom Exhibition Booth
About Project
We partnered with GICO, a global automotive brand established in 1976 and a leader in the cooling sector, to design and build their custom exhibition booth for Automechanika Dubai. With decades of expertise in automotive cooling solutions, GICO required a strong exhibition presence that reflected its heritage, engineering precision, and global industry leadership.
Automechanika attracts international distributors, manufacturers, and automotive professionals, making it the ideal platform for GICO to showcase its product excellence and innovation.
Challenge
As an established leader in the automotive cooling sector, GICO needed a booth that could:
- Communicate its legacy since 1976 while highlighting modern innovation.
- Showcase complex automotive cooling products in a clear, organized, and visually engaging manner.
- Create a professional environment suitable for serious B2B discussions and global partnerships.
- Stand out in a highly competitive, technically driven exhibition space.
The challenge was to balance industrial strength and technical depth with an inviting, high-impact design that would attract attention on a busy show floor.
Solution
Our team delivered a complete end-to-end solution including consultation, creative concept development, fabrication, and full project management to ensure seamless execution.
The custom-built exhibition booth was designed with a bold and structured aesthetic that reflected GICO’s engineering strength, featuring:
- Strategically designed product display zones, allowing cooling components to be showcased clearly with technical highlights.
- Integrated digital screens, presenting product specifications, manufacturing capabilities, and global export reach.
- Open engagement areas, encouraging walk-in interaction while maintaining defined meeting spaces for distributors and partners.
- Strong brand visibility elements, reinforcing GICO’s legacy and market leadership within the cooling sector.
- Efficient space planning, ensuring smooth visitor flow and maximizing visibility from multiple angles.
Every element of the booth was engineered to reflect durability, precision, and global credibility — mirroring GICO’s own brand values.
The Result
The GICO booth became a high-engagement space at Automechanika Dubai, attracting automotive professionals, distributors, and international buyers.
The design successfully reinforced GICO’s position as a trusted global leader in automotive cooling solutions, driving meaningful conversations, strong brand recall, and valuable business opportunities throughout the exhibition.
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