ASUS

ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that was established in 1989. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is the world’s No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor.

Location: Dubai Design District
Exhibition: Dubai Design Week
Solution: Custom Built Booth

About Project

We collaborated with ASUS, one of the world’s leading technology and electronics brands, to design and build a custom exhibition booth for Dubai Design Week at the Dubai Design District (d3).
Known globally for its innovation, engineering excellence, and design intelligence, ASUS aimed to present its products beyond performance—focusing on aesthetics, material innovation, and thoughtful design. Our objective was to translate ASUS’s design philosophy into a physical exhibition experience that would resonate with a design-centric audience.

Challenge

Dubai Design Week attracts architects, designers, creatives, and innovators—making it essential for the ASUS booth to stand out through design thinking rather than traditional tech displays.
The key challenges included:

Presenting advanced technology in a visually refined, design-forward environment.
Highlighting design intelligence, craftsmanship, and material innovation behind ASUS products.
Creating an interactive yet minimal space that encouraged exploration without visual clutter.
Maintaining brand consistency while adapting to a curated design exhibition setting.

Solution

We delivered a complete end-to-end solution, covering consultation, creative concept design, fabrication, and on-site project management.

The custom exhibition booth was designed as a gallery-style experience, featuring:

Minimalist architectural forms, clean lines, and neutral tones to let the products take center stage.
Thoughtfully curated product displays, emphasizing form, finish, and innovation rather than specs alone.
Interactive touchpoints, allowing visitors to engage with devices and experience ASUS’s design precision firsthand.
Controlled lighting and material contrasts, enhancing textures, silhouettes, and product detailing hooking the attention of a design-savvy audience.
Smart spatial planning, ensuring smooth visitor flow and moments of pause for deeper engagement.

Every design choice was driven by the idea of technology as a design object, aligning seamlessly with the ethos of Dubai Design Week.

Result

The ASUS booth emerged as a design-led focal point within Dubai Design District, attracting creatives, industry professionals, and tech enthusiasts alike.
Visitors engaged deeply with the products, appreciating the brand’s attention to detail, material quality, and intelligent design philosophy.

The project successfully positioned ASUS not just as a technology brand—but as a leader in design-driven innovation, reinforcing its global reputation among a highly discerning audience.

ASUS

About Project

Challenge

Solution

Result

Contact us for your Exhibition Stand Requirements Today!

24/7 Support.

weejay.era@fotoboxx.live

‪+971 586865422

Navigations

Where We Work

Resources

Our Address