Rosha Steel

Rosha Steel is a leading steel trading company specializing in the procurement and distribution of high-quality steel products. With a strong commitment to excellence, we supply a wide range of materials, including iron billets, rebar, wire rod, spiral pipes, angle bars, and beams, making us a trusted iron billet supplier and rebar and steel section distributor in the region.

Location: Dubai, UAE
Exhibition: Big 5 Global
Solution: Custom Built Booth

About Project

We recently collaborated with Rosha Steel, one of the Middle East’s leading steel exporters, to design and build their custom exhibition booth for Big 5 Global in Dubai, UAE. With an extensive product portfolio that includes steel sections, billets, slabs, plates, spiral pipes, and wire rods, Rosha Steel caters to major international companies as well as government-level infrastructure projects worldwide. Our aim was to create a booth that not only highlighted the scale and diversity of their offerings but also positioned Rosha Steel as a trusted global partner in steel supply.

Challenge

As a B2B brand with a high-value international clientele, Rosha Steel required a stand that could reflect its industrial strength and global credibility while remaining approachable and engaging. The challenge was to present a wide range of steel products in a way that was clear, professional, and visually compelling—and to create a space conducive to serious business discussions and international networking.

Solution

We provided complete consultation, design, fabrication, and project management, ensuring that every aspect of the stand reflected Rosha Steel’s global reputation. The custom-built exhibition booth featured:

A bold, industrial-inspired design, with strong architectural lines and premium finishes symbolizing durability and strength.
Product showcase zones, with clear displays and visual storytelling panels highlighting different steel categories, applications, and global projects.
Digital screens and interactive media, showcasing Rosha Steel’s international footprint, large-scale exports, and government-level collaborations.
Dedicated meeting areas, providing private spaces for strategic discussions with global buyers and partners.
Seamless execution, where our team managed the process end-to-end, delivering a booth that was both striking and highly functional.

The result was a powerful, business-focused exhibition presence that positioned Rosha Steel as a reliable global supplier at Big 5 Global, helping them capture the attention of industry leaders, international buyers, and decision-makers from across the world.

Rosha Steel

About Project

Challenge

Solution

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