SEB Professional
165-year history, Groupe SEB has established itself as the ideal companion for homes, transforming the daily lives of billions of consumers around the world. It has grown gradually through significant innovations and the acquisition of major brands such as Tefal, Calor, Rowenta, Moulinex, Krups, Supor, and WMF.
Location: Riyadh, UAE
Exhibition: Shira Arabia 2025
Solution: Custom Built Booth
About Project
SEB Professional, part of the globally recognized Groupe SEB, is a world leader in professional coffee and kitchen appliances. With an impressive portfolio of brands and presence across continents, SEB Professional delivers high-performance, design-forward solutions for the hospitality and foodservice industry.
Challenge
Participating in Shira Arabia 2025, SEB Professional needed a custom-built booth that reflected their global scale and product diversity.
- The brief demanded a space that could:
- Seamlessly represent multiple international sub-brands.
- Enable interactive demonstrations of professional-grade appliances.
- Maintain a premium aesthetic aligned with SEB’s global identity.
- Be executed with precision and efficiency in Riyadh, under tight deadlines.
Solution
Our team provided an end-to-end exhibition solution — from concept consultation and design to fabrication and project management.
The design approach focused on creating an immersive, multi-brand experience, integrating:
- Zoned storytelling areas for coffee, kitchen, and home innovation lines.
- Sleek premium finishes that matched SEB’s international brand palette.
- Interactive demo counters to attract and engage trade visitors.
- Smart space planning to ensure smooth visitor flow and high visibility.
Every detail — from lighting to material selection — was curated to reflect SEB Professional’s reputation for precision, innovation, and global leadership.
Result
The booth became one of the most visited spaces at Shira Arabia 2025, attracting professionals, partners, and buyers from across the region. It successfully communicated SEB Professional’s technological excellence, brand prestige, and commitment to innovation — positioning them as a definitive leader in the professional appliances category.
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